MethodA collection of 63 posts

It's easy to start "solving" once we find user frictions. But users may not reward our efforts....

It's easy to dream visions. But 99% of innovation work is perspiration, not inspiration....

We will create two-person unicorn companies on the way to one-person unicorns. "Company builders" will make it possible....

Credible innovation takes time ... and a variety of shrewd strategies...

You need more than action to succeed in innovation. And you can't get there alone....