[Case study] A humble blog becomes a $1 billion+ car market place
BringATrailer.com illustrates "must-do purposes"
![[Case study] A humble blog becomes a $1 billion+ car market place](https://images.unsplash.com/photo-1622743473611-4d2842d8d009?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDEwfHx0cmFpbGVyfGVufDB8fHx8MTY5NTY3MzAzNHww&ixlib=rb-4.0.3&q=80&w=1200)
TL; DR
You can only do Credible Innovation work with a “must-do purpose.”
One of three "must-do" purpose types is the “city on the hill”–a dream so compelling that you’ll do anything to reach it.
Today’s example: “How one guy’s car blog became a $1 billion marketplace.”
