Great innovation agendas center on a fixed purpose, activated by a portfolio of efforts and fueled by exploring many related topics.
One of the pillars of the core Credible Innovation framework is the need for "must-do purposes." Posts tagged with this tag help you make your work more unavoidably "must-do"
Settling on the vision or purpose for innovation work is deceptively treacherous. Here is why.
"Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too.
Above almost all else, innovation leaders must find a meaningful, stable "must-do purpose" for their work.
You are only done scoping work when everyone involved downstream could – barely – understand what you are talking about.
We may pivot on the method for achieving our purpose. But the purpose itself must stay steady.
You probably spend too little time ensuring that you work on the right problem and understand it fully. The “Problem Canvas” can help.