Make great innovation work credible too
You do transformational work. But often, great craft is not enough. Credibility may just make the difference. Here's how.
Site structure: What to find where
Site structure and links to key pages & posts...
Core framework: What this is about
A top-level overview of the framework behind the Credible Innovation method...
![Image of: [Case study] Good thing Google listens to users](/content/images/size/w660h660/2024/10/Users-matter-more-than-teams.png)
[Case study] Good thing Google listens to users
Even brilliant innovators, like the team behind Google's NotebookLM AI tool, don't know what will truly resonate with users....
![Image of: [Case study] Wind power overcomes the three deaths](https://images.unsplash.com/photo-1667580638891-c77ea1ff683d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDR8fHdpbmQlMjB0dXJiaW5lJTIwZ2VybWFueXxlbnwwfHx8fDE3MjcxOTU1Nzh8MA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] Wind power overcomes the three deaths
Wind turbine expansion has suffered from the "three deaths" that kill innovation ... but maybe no longer?...
![Image of: [Case study] Being green while earning money in industry](/content/images/size/w660h660/2024/07/Heat_Pump-QQ.jpg)
[Case study] Being green while earning money in industry
Credible innovation is not meant to glamorous. It's meant to work, like here....
![Image of: [Quote] I have no choice](/content/images/size/w660h660/2024/07/Quote---Verghese--Abraham---I-have-no-choice-2.png)
[Quote] I have no choice
The zen of Must-Do Purposes...