[Leadership laws] The innovation law of now or never

Innovative products/ services must start to add value to your org soon (~6 – 18 months).

[Leadership laws] The innovation law of now or never
Add value that your org recognizes NOW

The Innovation Law of Now or Never


Innovative products/ services must add value that your org recognizes
on a timescale that matters to your company core
(~ 6 – 18 months).

It’s not enough just for your MVPs
to be “minimum version of the future.”
Your business value must achieve the same.

Quick description


You can’t push off starting work on the future until some later future. Or the future will always stay the future.

Your present will always be dominated by new urgent priorities that push the future out further, until I dies a slow death from lack of oxygen and light of day, to be replaced by some new future that you also won’t reach.

So if you map your work into stages or “horizons,” be sure to start on the essence of "Horizon 3" (or whatever you call your farthest out stage in your lingo) right now.

You already know this as it relates to products and services. This visualization in particular seems to be a favorite for making the point. People often use it to explain the lionized idea of the "minimum viable product" (MVP) visually:

A drawing of to lines of vehicle. Top one named "not like this" and crossed out. Bottom one named "Like this!" Each shows a series of vehicles. But only the bottom one is usable from stage 1, not just the last stage
Credit: Henrik Kniberg (https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp)

And it certainly applies: However you describe your future vision, start on it now. Find something little and practical that relates to this value prop not something different that pushes your actual vision to some tomorrow that never comes.

But many professional intrapreneurs only apply this idea to the products and/ or services the create, not to the business side of their new offering. When it comes to proving value to the business of which they are a part, they implore executives to wait for a long time until there will be any kind of value.

To support their point, they may even insist that this is unavoidable and point to the "hockey stick growth curve" in support: "See," they may suggest to stakeholders: "Growth always starts very slowly and only compounds later. It's unrealistic to expect big value early." (Full disclosure: I have made this argument on several occasions myself.)

But here's the problem:

If you are an intrapreneur, working inside an existing organization, then your work must also be Credible to bosses and other stakeholders, on terms that matter to them. And cool solutions are simply not enough on that front. If you can't find some way to create an MVP that helps your stakeholders on business or operational fronts, you are essentially saying that you are creating useless output—not useless to you, and hopefully not useless to users. But useless to the org that pays your salary.

Ok, this is truly nerdy. But I found it an interesting nugget of new news. Sharing it in case the same is true for you. If not, just skip this little section. You won't need it for the rest of the post.

You've been warned. Read on at your own risk:

Henrik Kniberg, the author of the drawing above points out on his blog that people have taken his drawing to represent way more (and on way different topics) than he actually intended.

(BTW: You should really read Kniberg's post. really good.)

As for his original intent for the drawing, he writes:

"I drew this picture and started using it in various presentations about agile and lean development."

But people have used the drawing in other wise, some of which he appears to accept ... though others not so much:

"Since then the drawing has gone viral! Shows up all over the place, in articles and presentations, even in a book (Jeff Patton’s “User Story Mapping”  – an excellent read by the way). Many tell me the drawing really captures the essence of iterative & incremental development, lean startup, MVP (minimum viable product), and what not. However, some misinterpret it, which is quite natural when you take a picture out of it’s original context. Some criticize it for oversimplifying things, which is true. The picture is a metaphor. It is [also] not about actual car development...."

Kniberg goes on to describe his actual intent really simply and clearly, step by step and with good examples.

But even better is what he does next, namely to point out problems with the concept of MVP as it's actually used out in the world:

The underlying idea is great, but the term itself causes a lot of confusion and angst. I’ve met many customers that are like “No Way do I want an MVP delivery –  that’s the last delivery I’ll get!” All too often teams deliver the so-called Minimum Viable Product, and then quickly get whisked away to the next project, leaving the customer with a buggy, unfinished product. For some customers, MVP = MRC (Minimum Releasable Crap).
Picture and thought bubbles of a person named "Wounded Customer" complaining about 3 problems with the concept of MVP
Credit: Henrik Kniberg (https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp)

Instead, he advocates using one of a set of more practical descriptions: "Earliest testable, usable, or lovable" work, whichever one applies to your situation. Of course, the concept of "Minimum Lovable Product" has since taken on a life of its own. But the other two (testable and usable) are equally useful, IMHO.

Last point here: I agree with Kniberg that MVPs as actually used in the real world cause a lot of drama. After all, the "Law of Now or Never" exists because of one such problem.

But, just as a reminder: All of this hubbub about MVPs actually mis-uses Eric Ries' original definition and intent for the MVP. He meant for MVPs to be the "minimum testable thing," to use Kniberg's term:

"An MVP is the smallest version of a product you can use to start the process of learning from customers. Think of it as the first experiment or in-market test of our ideas. It needn’t be the full product; often it’s a version with elements removed or one made using a simpler production process. It can be as simple as marketing materials or a brochure."

And while Ries really does refer to the solution or something related to it in all direct quotes of his that I have seen, he also points out elsewhere that the real point is to test the riskiest assumption. If that riskiest assumption has to do with the business, operations, etc. rather than the solution itself, then the "minimum testable" thing might have no connection to the solution at all!

Phew, end rant. Back to our law and how to use it in real life. Thanks for bearing with me!

Litmus test

Definitely create "classic" MVPs focused on your solution. Just check that you also have MVPs for organizational Acceptability/ Agreeability:

Stage 1: Solution MVP: Can you point to a concrete way in which your current priority is a minimum version of your future vision, not to something else, pushing out what you want to work on into the future?

For example, when Netflix started, they did not open a video store while working on their "video over internet" vision. Instead, they created that version of "video over internet" that they could test out then, which happened to mean ordering video rentals over the internet but shipping them by mail.

Stage 2: Business/ operations MVP: Can your executive stakeholders, especially business line leaders, clearly repeat back to you how your output will add value to them? (Important: It matters that they can do it, not just that you can do it.)

Note that this must be possible without your leaders following their description with some serious caveat that negates all the value they have described before.

How to do it

Doing this can take multiple Viability and Acceptability/ Agreeability efforts. We can only cover the really short version here. But in short, especially consider:

  • Make it tangible: Describe the financials that your effort will deliver, if you manage to de-risk the key assumptions: Opportunity size (TAM/ SAM/ SOM), resulting assumption-driven income statement (Discovery-Driven Growth), and payback period for investments.
  • Make it helpful: It's hard to avoid the hockey stick growth curve. Stuff simply starts small. But financials aren't the only way to be valuable. Can you show how your solution will save operators time, cut headaches or risks, or otherwise earn its keep while you wait for financials to catch up?
  • Re-mix it: It's possible that your as-is MVP can't produce any value to stakeholders on a timeline they care about. At that point, it may make sense to think of your single solution as a series of modules and to front-load those modules that matter most to your stakeholders.


T.I.S.C.