It takes tremendous speed to create a working business from nothing before you run out of runway. But wasting time on heedless action is also silly.
So innovators have to de-risk assumptions as much as they can afford … but no more than that.
The “Knowledge Funnel” framework (Mystery — Heuristic — Algorithm) by Roger Martin helps you orient to the kind of certainty worth seeking.
Just find your spot in the Knowledge Funnel. Then aim for the related level of precision.