![Image of: [Rant] We need Ops for Ambiguity](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2026/05/worth_it_no_url.png)
[Rant] We need Ops for Ambiguity
People have ignored a whole swath of Ops. Let’s fix that This is the most conceptual post I expect...
Blog & essaysA collection of 16 posts
Commentary on the method and its nuances
![Image of: [Blog] Solve problems, not frictions](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2025/05/Users-may-not-see-frictions-as-problems.png)
[Blog] Solve problems, not frictions
It's easy to start "solving" once we find user frictions. But users may not reward our efforts....
Creative Ops will win
Creative Operations (aka Sane Ops) will let you dramatically lower costs and win....
![Image of: [Blog] It's not quite time for one-person unicorns yet](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2025/01/Look-for-2-person-unicorns.png)
[Blog] It's not quite time for one-person unicorns yet
We will create two-person unicorn companies on the way to one-person unicorns. "Company builders" will make it possible....
![Image of: [Blog] Growth tips kill growth (without ops)](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/11/No-growth-without-good-ops-1.png)
[Blog] Growth tips kill growth (without ops)
Don't delay creating a good operational base. You'll pay for it when growth collapses without good infrastructure....
![Image of: [Blog] Are you getting your pivots wrong?](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/11/Pivot-your-understanding---actions-just-follow.png)
[Blog] Are you getting your pivots wrong?
If you treat "pivots" as mere changes in strategy/ action, you'll be in for ongoing pain...