![Image of: [Leadership laws] The innovation law of the underpants gnomes](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/04/Law---Underpants-gnomes---5-to-1-ratio.png)
[Leadership laws] The innovation law of the underpants gnomes
Don't be like the underpants gnomes. Figure out how you'll earn money alongside everything else....
Steffen
Steffen Meyer advises corporations and startups on creating new businesses.
![Image of: [Rant] DVF has become a self-defeating joke](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/04/Cliches---DVF.png)
[Rant] DVF has become a self-defeating joke
Creating something that's "desirable, viable, and feasible" (let alone also "acceptable") is harder than pundits glibly promise....
![Image of: [Blog] Why innovation takes two types of work](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/03/Postcard-from-Startupland---Work-on-and-in.png)
[Blog] Why innovation takes two types of work
Innovation work in startups and existing org's requires understanding and balancing work "on" and "in" your business....
![Image of: [Case study] 16 lessons from the most impactful research of recent history](https://images.unsplash.com/photo-1566766188646-5d0310191714?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDF8fGthbmR5JTIwY2Fybml2YWx8ZW58MHx8fHwxNzExMDQ0MTMwfDA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] 16 lessons from the most impactful research of recent history
2017's research paper "Attention Is All You Need" ushered in the AI craze. Its "making of" story also has a lot to teach corporate innovators....
![Image of: [Blog] The 3 modes of startup work help corporate innovators too](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/03/Postcard-from-Startupland---Projectes-Processes-Perfecting.jpg)
[Blog] The 3 modes of startup work help corporate innovators too
My first "Postcard from Startupland:" While corporate innovation tends to happen in "projects," startup work flips among projects, process creation, and perfecting what already exists....
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[Announcement] New blog series: "Postcards from Startupland"
As an occasional series here, I will start to write about my startup experience, especially as it relates to corporate innovation....