Steffen

Steffen Meyer advises corporations and startups on creating new businesses.

Tools

May 17, 2024

3 min read

[Blog] Beware the last 2 percent of work to startup milestones

The last steps toward "getting good enough" can be the very hardest by far....

Method

May 15, 2024

3 min read

The "Solemn vow" (per new work by Roger Martin) adds another must-do purpose and unlocks logic for choosing among all four....

Tools

May 10, 2024

4 min read

Remember the critical human job that we do before all the heady "official" innovation work: Relieve client panic....

Blog & essays

May 07, 2024

7 min read

The signals I see make it urgent for innovators to retool and add practical value for their org now, using tools that work already....

Method

May 03, 2024

2 min read

Rocket science is not enough. This company's work shows business viability too....

Method

Apr 30, 2024

6 min read

Innovation leaders can fall prey to either becoming "yes people" or gadflies for the sake of it. Don't. Be useful....