![Image of: [Blog] Are swearwords hurting your credibility?](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/10/The-s-word-and-the-j-word.png)
[Blog] Are swearwords hurting your credibility?
The s__ word and the j__ word cause possibly-awesome innovation...
Steffen
Steffen Meyer advises corporations and startups on creating new businesses.
![Image of: [Leadership laws] The law of the frying pan and the fire](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/10/Law---Frying-pan-and-fire---5-to-1-ratio.png)
[Leadership laws] The law of the frying pan and the fire
You don't get the time you need to de-risk ventures. Plan for it!...
Site structure: What to find where
Site structure and links to key pages & posts...
Core framework: What this is about
A top-level overview of the framework behind the Credible Innovation method...
![Image of: [Case study] Good thing Google listens to users](https://storage.ghost.io/c/1f/1a/1f1a2f98-73bf-49b3-a1b2-d24527d125a4/content/images/size/w660h660/2024/10/Users-matter-more-than-teams.png)
[Case study] Good thing Google listens to users
Even brilliant innovators, like the team behind Google's NotebookLM AI tool, don't know what will truly resonate with users....
![Image of: [Case study] Wind power overcomes the three deaths](https://images.unsplash.com/photo-1667580638891-c77ea1ff683d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDR8fHdpbmQlMjB0dXJiaW5lJTIwZ2VybWFueXxlbnwwfHx8fDE3MjcxOTU1Nzh8MA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] Wind power overcomes the three deaths
Wind turbine expansion has suffered from the "three deaths" that kill innovation ... but maybe no longer?...