Steffen

Steffen Meyer advises corporations and startups on creating new businesses.

Method

Jul 16, 2024

4 min read

[Case study] Being green while earning money in industry

Credible innovation is not meant to glamorous. It's meant to work, like here....

Method

Jul 12, 2024

1 min read

The zen of Must-Do Purposes...

Method

Jul 09, 2024

7 min read

When your innovation work must focus on the here and now, focus on System Reinforcement and/ or System Evolution, instead of System Reinvention...

Tools

Jun 28, 2024

5 min read

Get your business cases right. Focus on orienting your listeners and making them care, not on your solution...

Method

Jun 25, 2024

5 min read

A flexible way to define credibility is as a ratio of the trust you have earned vs. that that a current situation demands....

Tools

Jun 21, 2024

3 min read

Don't wait for "perfect" on important innovation decisions: 40 - 70% certain is the best you can seek....