![Image of: [Case study] Good thing Google listens to users](/content/images/size/w660h660/2024/10/Users-matter-more-than-teams.png)
[Case study] Good thing Google listens to users
Even brilliant innovators, like the team behind Google's NotebookLM AI tool, don't know what will truly resonate with users....
Steffen
Steffen Meyer advises corporations and startups on creating new businesses.
![Image of: [Case study] Wind power overcomes the three deaths](https://images.unsplash.com/photo-1667580638891-c77ea1ff683d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDR8fHdpbmQlMjB0dXJiaW5lJTIwZ2VybWFueXxlbnwwfHx8fDE3MjcxOTU1Nzh8MA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] Wind power overcomes the three deaths
Wind turbine expansion has suffered from the "three deaths" that kill innovation ... but maybe no longer?...
![Image of: [Case study] Being green while earning money in industry](/content/images/size/w660h660/2024/07/Heat_Pump-QQ.jpg)
[Case study] Being green while earning money in industry
Credible innovation is not meant to glamorous. It's meant to work, like here....
![Image of: [Quote] I have no choice](/content/images/size/w660h660/2024/07/Quote---Verghese--Abraham---I-have-no-choice-2.png)
[Quote] I have no choice
The zen of Must-Do Purposes...
![Image of: [Blog] System-reinforcing vs. system-evolving innovation](/content/images/size/w660h660/2024/07/System-reinforcement-vs.-system-evolution.png)
[Blog] System-reinforcing vs. system-evolving innovation
When your innovation work must focus on the here and now, focus on System Reinforcement and/ or System Evolution, instead of System Reinvention...
![Image of: [How to] Create an executive business case](/content/images/size/w660h660/2024/06/How-to---Executive-business-case---Simplest.png)
[How to] Create an executive business case
Get your business cases right. Focus on orienting your listeners and making them care, not on your solution...