[Blog] Terrible advice: "Always start with the user" ... or the market, or anything else
You need to accept projects in whatever shape they happen to be when you meet them. Don't put up your nose at unusual or messy starting points....

Commentary on the method and its nuances
You need to accept projects in whatever shape they happen to be when you meet them. Don't put up your nose at unusual or messy starting points....
Creating something that's "desirable, viable, and feasible" (let alone also "acceptable") is harder than pundits glibly promise....
Always, always assume by default that people misunderstand each other, even when you have goodwill and competence on your side....
Should you follow the fad and rebrand your "innovation team" to "growth team?" I say: Please don’t!...
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