MethodA collection of 62 posts

The "Solemn vow" (per new work by Roger Martin) adds another must-do purpose and unlocks logic for choosing among all four....

Rocket science is not enough. This company's work shows business viability too....

Innovation leaders can fall prey to either becoming "yes people" or gadflies for the sake of it. Don't. Be useful....

A new article argues that innovation teams are mostly useless. I disagree in part. What's your take?...

You need to accept projects in whatever shape they happen to be when you meet them. Don't put up your nose at unusual or messy starting points....

Creating something that's "desirable, viable, and feasible" (let alone also "acceptable") is harder than pundits glibly promise....