[Case study] Good thing Google listens to users
Even brilliant innovators, like the team behind Google's NotebookLM AI tool, don't know what will truly resonate with users....
The Credible Innovation framework and related explanations
Even brilliant innovators, like the team behind Google's NotebookLM AI tool, don't know what will truly resonate with users....
Wind turbine expansion has suffered from the "three deaths" that kill innovation ... but maybe no longer?...
Credible innovation is not meant to glamorous. It's meant to work, like here....
The zen of Must-Do Purposes...
When your innovation work must focus on the here and now, focus on System Reinforcement and/ or System Evolution, instead of System Reinvention...
A flexible way to define credibility is as a ratio of the trust you have earned vs. that that a current situation demands....
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