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[Quote] You're trying to sell them a dream
Credible innovators can't ignore stakeholders' pressure to earn money in the short run...
Steffen
Steffen Meyer advises corporations and startups on creating new businesses.
![Image of: [Case study] A company that truly buys, builds, and partners](https://images.unsplash.com/photo-1559608520-25d5b139f1c0?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDZ8fG9jZWFuJTIwY2xlYW51cHxlbnwwfHx8fDE2OTU5NTQ3MjF8MA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] A company that truly buys, builds, and partners
The Ocean Cleanup shows off buy/ build/ partner openness and a “Burning Platform”-style Must-Do Purpose....
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[Case study] How 400 year-old tech still beats digital solutions
At the UK Hydrography Office, the "three deaths" keep paper in use for mapping our world...
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[Leadership laws] The innovation law of the diva
Innovators' mantra of "DVF" is not enough. You also need "A" (Agreeability or Acceptability), making "DVFA" (aka diva)....
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[Case study] A humble blog becomes a $1 billion+ car market place
BringATrailer.com illustrates "must-do purposes"...
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[Tool] How the Knowledge Funnel saves you from overthinking and squirreling
The “Knowledge Funnel” framework (Mystery — Heuristic — Algorithm) by Roger Martin helps you orient to the kind of certainty worth seeking....