[Case study] Why psychology makes "must do purposes" your only option
"Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too....

Posts about achieving "Sane Ops" even amid great change and chaos.
"Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too....
Above almost all else, innovation leaders must find a meaningful, stable "must-do purpose" for their work....
Innovative products/ services must start to add value to your org soon (~6 – 18 months)....
You are only done scoping work when everyone involved downstream could – barely – understand what you are talking about....
Are you CERTAIN your team's craft is amazing? It's worth the effort to make sure....
You don't get to choose how deep the "ocean" of your learning is. You must make it both all the way down to the facts and all the way up to decisions....
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