![Image of: [Quote] You're trying to sell them a dream](/content/images/size/w660h660/2023/09/Quote---Hall--Mike.-You-re-trying-to-sell-them-a-dream.png)
[Quote] You're trying to sell them a dream
Credible innovators can't ignore stakeholders' pressure to earn money in the short run...
ExamplesA collection of 36 posts
How the method shows up in the real world, e.g., in case studies
![Image of: [Case study] A company that truly buys, builds, and partners](https://images.unsplash.com/photo-1559608520-25d5b139f1c0?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDZ8fG9jZWFuJTIwY2xlYW51cHxlbnwwfHx8fDE2OTU5NTQ3MjF8MA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] A company that truly buys, builds, and partners
The Ocean Cleanup shows off buy/ build/ partner openness and a “Burning Platform”-style Must-Do Purpose....
![Image of: [Case study] How 400 year-old tech still beats digital solutions](https://images.unsplash.com/photo-1446776811953-b23d57bd21aa?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDE1fHxzZWElMjBtYXB8ZW58MHx8fHwxNjk1NjcyNDkxfDA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] How 400 year-old tech still beats digital solutions
At the UK Hydrography Office, the "three deaths" keep paper in use for mapping our world...
![Image of: [Case study] A humble blog becomes a $1 billion+ car market place](https://images.unsplash.com/photo-1622743473611-4d2842d8d009?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDEwfHx0cmFpbGVyfGVufDB8fHx8MTY5NTY3MzAzNHww&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] A humble blog becomes a $1 billion+ car market place
BringATrailer.com illustrates "must-do purposes"...
![Image of: [Quote] And let it be noted](/content/images/size/w660h660/2023/09/Quote---Machiavelli--Nicollo.-And-let-it-be-noted.png)
[Quote] And let it be noted
Yes, innovation is hard. Humans known that for 500+ years. If it feels easy, you might be missing things....
![Image of: [Quote] All of the brilliant ideas in the world](/content/images/size/w660h660/2023/09/Quote---Sanderson--Brandon.-All-of-the-brilliant-ideas-in-the-world-1.png)
[Quote] All of the brilliant ideas in the world
DVF, empathy, traction, and all the rest only matter if you can convince stakeholders that they matter....