![Image of: [Case study] A humble blog becomes a $1 billion+ car market place](https://images.unsplash.com/photo-1622743473611-4d2842d8d009?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDEwfHx0cmFpbGVyfGVufDB8fHx8MTY5NTY3MzAzNHww&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] A humble blog becomes a $1 billion+ car market place
BringATrailer.com illustrates "must-do purposes"...
ExamplesA collection of 33 posts
How the method shows up in the real world, e.g., in case studies
![Image of: [Quote] And let it be noted](/content/images/size/w660h660/2023/09/Quote---Machiavelli--Nicollo.-And-let-it-be-noted.png)
[Quote] And let it be noted
Yes, innovation is hard. Humans known that for 500+ years. If it feels easy, you might be missing things....
![Image of: [Quote] All of the brilliant ideas in the world](/content/images/size/w660h660/2023/09/Quote---Sanderson--Brandon.-All-of-the-brilliant-ideas-in-the-world-1.png)
[Quote] All of the brilliant ideas in the world
DVF, empathy, traction, and all the rest only matter if you can convince stakeholders that they matter....