[Case study] Why psychology makes "must do purposes" your only option
"Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too....
How the method shows up in the real world, e.g., in case studies
"Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too....
Above almost all else, innovation leaders must find a meaningful, stable "must-do purpose" for their work....
Reject naïveté. Innovation work–both in business or beyond–takes tremendous effort even for achieving moderate results...
Are you CERTAIN your team's craft is amazing? It's worth the effort to make sure....
Innovators need stable, must-do purposes, at both project and portfolio levels....
Good innovation work forces us to struggle with problems, ideas, and impossible situations. Don't shirk this hard work!...
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