![Image of: [Quote] I have no choice](/content/images/size/w660h660/2024/07/Quote---Verghese--Abraham---I-have-no-choice-2.png)
[Quote] I have no choice
The zen of Must-Do Purposes...
ExamplesA collection of 36 posts
How the method shows up in the real world, e.g., in case studies
![Image of: [Quote] It is not the critic who counts](/content/images/size/w660h660/2024/06/Quote---Roosevelt--Theodore.-It-is-not-the-critic-who-counts.png)
[Quote] It is not the critic who counts
Why are you or your friends battling to bring passion projects to life? Because they must. It can be brutal. But remember it's worth it. And support those who take up that fight!...
![Image of: [Quote] I have tried to manifest that magical environment](/content/images/size/w660h660/2024/05/Quote---Stewart--Patrick.-I-have-tried-to-manifest-1.png)
[Quote] I have tried to manifest that magical environment
Leaders can't force alignment. Just as "management" isn't "leadership," so "governance" is not "shared mission."...
![Image of: [Case study] Riding candles to space](/content/images/size/w660h660/2024/05/TED-02_Drone_Photo.png)
[Case study] Riding candles to space
Rocket science is not enough. This company's work shows business viability too....
![Image of: [Case study] 16 lessons from the most impactful research of recent history](https://images.unsplash.com/photo-1566766188646-5d0310191714?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDF8fGthbmR5JTIwY2Fybml2YWx8ZW58MHx8fHwxNzExMDQ0MTMwfDA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] 16 lessons from the most impactful research of recent history
2017's research paper "Attention Is All You Need" ushered in the AI craze. Its "making of" story also has a lot to teach corporate innovators....
![Image of: [Case study] Why innovators must excel at everything](https://images.unsplash.com/photo-1562742505-69a769e64026?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDEyfHxCaW9sb2dpc3R8ZW58MHx8fHwxNzEwNDYyOTEyfDA&ixlib=rb-4.0.3&q=80&w=660&h=660)
[Case study] Why innovators must excel at everything
Equally value all work that makes a venture viable, not just "cool" stuff. You need it all to succeed....