ToolsA collection of 26 posts

Get your business cases right. Focus on orienting your listeners and making them care, not on your solution...

Don't wait for "perfect" on important innovation decisions: 40 - 70% certain is the best you can seek....

The last steps toward "getting good enough" can be the very hardest by far....

Remember the critical human job that we do before all the heady "official" innovation work: Relieve client panic....

Make learning your team's be-all, end-all. Do it for all you do, not just for tactical research and testing work....

In practice, teams often slack on capability building. But it's a critical, ongoing priority for innovation work....