Steffen

Steffen Meyer advises corporations and startups on creating new businesses.

Image of: [Rant] “I don’t think that team name means what you think it means”

Method

Oct 23, 2023

10 min read

[Rant] “I don’t think that team name means what you think it means”

Should you follow the fad and rebrand your "innovation team" to "growth team?" I say: Please don’t!...

Image of: [Quote] People want a mop in the cupboard

Method

Oct 22, 2023

1 min read

[Quote] People want a mop in the cupboard

Even fantastically innovative output won't get you anywhere if your stakeholders and downstream teams reject it....

Image of: [Quote] Over-specialize, and you breed in weakness

Method

Oct 19, 2023

2 min read

[Quote] Over-specialize, and you breed in weakness

It's tempting for innovators to fall prey to the lure of "innovation orthodoxy." Keep up the disciplined self-awareness to avoid it!...

Image of: [Blog] The basic assumptions that make "Credible Innovation" a must-do

Method

Oct 08, 2023

5 min read

[Blog] The basic assumptions that make "Credible Innovation" a must-do

I talk about "must-do purposes" a lot. But is "Credible Innovation" itself a must-do? ... It depends on your assumptions!...

Image of: [Summary] The essence of "Credible Innovation"

Method

Oct 08, 2023

7 min read

[Summary] The essence of "Credible Innovation"

"Credible" innovation work (by others's standards) takes a must-do purpose, usable outputs, and impressive craft, achieved by an unpretentious team....

Image of: [Quote] You really wanna do something

Method

Oct 06, 2023

3 min read

[Quote] You really wanna do something

The best innovation teams get out of their own way, to unlock seemingly-impossible missions worth the greatest of efforts...

Steffen

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