[Quote] Persistence, blind faith, stubbornness, obliviousness to reality We may pivot on the method for achieving our purpose. But the purpose itself must stay steady.
[Tool] The Problem Canvas You probably spend too little time ensuring that you work on the right problem and understand it fully. The “Problem Canvas” can help.
[Quote] You really wanna do something The best innovation teams get out of their own way, to unlock seemingly-impossible missions worth the greatest of efforts
[Case study] A company that truly buys, builds, and partners The Ocean Cleanup shows off buy/ build/ partner openness and a “Burning Platform”-style Must-Do Purpose.
[Case study] A humble blog becomes a $1 billion+ car market place BringATrailer.com illustrates "must-do purposes"
[Quote] And let it be noted Yes, innovation is hard. Humans known that for 500+ years. If it feels easy, you might be missing things.