TL; DR

Arguably, the most basic question about innovation is whether to do it at all.

But frustratingly, I can't find any good standard to indicate whether, when, where, and to what degree a company must innovate.

And I did look, both over time and as part of my ongoing research into innovation governance. This question is utterly core to the governance topic of what innovation "mandate" or "agenda" to create and how to ensure it's a "must do."

I'll share below what I've found so far.

But be warned: The only standards I have found so far are either bad on their face, nice in theory but hard to use in practice, seriously limited to certain situations, or promising but somehow incomplete.

The best standard I have found so far is your "business's learning curve."

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Maybe I just haven't looked in the right spots. Maybe there's an easy answer.

Have you found any good standards that might trigger a need for innovation?

If so, let me know!