"I have no choice,
which is
the best kind of choice."
– Abraham Verghese in The Covenant of Water (2023)
The quote
Some things don't need much commentary.
I would likely just take away.
Just ponder it.
Why it matters to innovators
If you're here, you know about the utter criticality of only innovating and changing your business system if you have a true Must-Do purpose.
We've talked about the 4 kinds of Must-Do purposes and the 3 criteria for checking if you have one.
The idea is simple–and powerful. But it's incredibly hard to pull off.
Go do!
The Must-Do Purpose Canvas is your friend. Start here to pressure-test your own innovation agendas.
If you do nothing else, get this right for your work!
💬
Want a thought partner? Say hi!
