[Rant] DVF has become a self-defeating joke

You know that when people sell you simple "solve alls," you should be wary.

That's what the innovation mantra of aiming for "desirability, viability, and feasibility (DVF)" has sadly become.

Some worship it as a religion not to be questioned.

Others sell it as a cheap sales lever to hawk quick fix projects that will disappoint you.

Least annoyingly (but also not very helpfully), innovation professionals treat it as a mere organizing principle for simplistically dividing work too early.

To use DVF better, treat it as a long-haul ideal, always to be pursued, never to be reached perfectly, but something at which you can ever better, with many small wins.

(Oh, and if you work inside an existing org, not a startup, also add the "A" of "DVFA.")