TL; DR
The s__ word and j__ word invalidate innovators' struggle and risk shredding your will to persevere.
What words? S: "Should." And j: "Just."
As in: "You SHOULD JUST ... [do whatever innovative thing that sounds easy but is actually hard]."
[Blog] Are swearwords hurting your credibility?
![[Blog] Are swearwords hurting your credibility?](/content/images/size/w1075h650/2024/10/The-s-word-and-the-j-word.png)
