Great innovation agendas center on a fixed purpose, activated by a portfolio of efforts and fueled by exploring many related topics.
Quotes from thought leaders that either directly or indirectly reinforce the principles of Credible Innovation. Many of these quotes don't officially relate to "innovation" and yet matter just as much
Settling on the vision or purpose for innovation work is deceptively treacherous. Here is why.
Above almost all else, innovation leaders must find a meaningful, stable "must-do purpose" for their work.
Are you CERTAIN your team's craft is amazing? It's worth the effort to make sure.
Innovators need stable, must-do purposes, at both project and portfolio levels.
Good innovation work forces us to struggle with problems, ideas, and impossible situations. Don't shirk this hard work!
We may pivot on the method for achieving our purpose. But the purpose itself must stay steady.