[Case study] Why innovators must excel at everything Equally value all work that makes a venture viable, not just "cool" stuff. You need it all to succeed.
[Quote] People only act Want to predict the success or failure of your work? Look to people's true incentives!
[Quote] The whole secret of life Great innovation agendas center on a fixed purpose, activated by a portfolio of efforts and fueled by exploring many related topics.
[Quote] I wish I were a better man Settling on the vision or purpose for innovation work is deceptively treacherous. Here is why.
[Case study] Why psychology makes "must do purposes" your only option "Must-do purposes" help innovators overcome not just rational resistance but the Goodwin Curve too.
[Quote] Power without purpose Above almost all else, innovation leaders must find a meaningful, stable "must-do purpose" for their work.
[Leadership laws] The innovation law of the Babel fish You are only done scoping work when everyone involved downstream could – barely – understand what you are talking about.