The triumphs and struggles of EV adoption shine a light on the interplay of the "Three Deaths," the "Adoption Curve," and "Disruption."
Reject naïveté. Innovation work–both in business or beyond–takes tremendous effort even for achieving moderate results
Innovative products/ services must start to add value to your org soon (~6 – 18 months).
You are only done scoping work when everyone involved downstream could – barely – understand what you are talking about.
You don't get to choose how deep the "ocean" of your learning is. You must make it both all the way down to the facts and all the way up to decisions.
It's not enough to tailor "your" output stakeholders. Your stakeholders may need something entirely "different."
Innovation teams are the only ones who can design their solutions in a way that stakeholders will understand. Do so!